If you are a non-profit marketer then you need to make YouTube a high priority for your 2012 marketing plan. Earlier today YouTube announced that they are providing an additional benefit to their Non-profit program by giving their members the opportunity to live stream events. The Non-Profit program allows organizations premium branding capabilities, the option [...]
Book Review: Brand Against The Machine Branding is becoming increasingly important as consumers are getting bombarded with more and more information on a daily basis. Strong brands leave a lasting impression on their consumers, as they are able to successfully break through the clutter and stand out among the crowd. In the past [...]
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A Look Back at Social Media in 2012
As we head into the last couple of months in 2012, let’s take a look back at some of social media’s biggest storylines such as acquisitions, network growth, and brand success stories to date. Of all the social networks, Facebook is by far the one that has dominated the [...]
Stop Being a Marketing Generalist and Start Becoming a Marketing Expert
I recently read a blog post titled Self Hating PR Pros and the Change in Industry from Gini Dietrich (@ginidietrich) of Arment Dietrich and SpinSucks. The premise of Gini’s blog is that PR agencies need to move beyond the media relation’s stereotype and they need to do a [...]
How to Use Social Media to Ease Incoming Students’ Anxiety?
Going away to college can be a stressful and overwhelming experience. For many students this is their first time away from home for an extended period of time. According to a national study by the Higher Education Research Institute at UCLA some of the greatest stressors for first year [...]
Why Your Alumni Relations Department Needs a Social Media Presence
Colleges and universities rely on their alumni for financial support. In order to garner such support, you must build strong relationships with your alumni. In the past, colleges and universities have relied on direct marketing tactics such as direct mail, email marketing, catalogs, alumni magazines, and annual reports to [...]
Six Steps to an Effective Crisis Communication Plan
Crises are an inevitable part of business; unfortunately many companies are not prepared when they strike. To protect yourself from these unexpected events it is important to prepare for them in advance. Crisis communication plans are a great way for you and your staff to prepare for anything that [...]
Agency Roles: The Trainer or The Creator
Over the past couple months I have been conducting informational interviews with a variety public relations, advertising, and digital/social agencies. One of the things I noticed as it relates to social media are that agencies play one of two roles: The Trainer or The Creator. The Trainers The [...]
Social Media: Centralized vs. Decentralized
Social Media: Centralized vs. Decentralized I recently had an interview with a local college for an online marketing position and as part of the interview process I was asked to put together a sample social media strategy. In my discussion with the college’s Director of Marketing and [...]
Storytelling: The Secret to Online Video
Storytelling: The Secret to Online Video History of Storytelling Storytelling is an art form that has been around since the beginning of time. It first started with cavemen drawing on walls and using symbols that looked like writing to communicate with the other members of the tribe. [...]
Why Your Company Needs a Mobile Marketing Strategy Now
Why Your Company Needs a Mobile Marketing Strategy Now According to the most recent “Strong Mobile Marketing Survey” mobile marketing budgets are growing, but not their strategies. The survey indicates that the top challenges for marketers in implementing mobile are a lack of strategy and a lack of resources including financial, which [...]
Technology has allowed us to shoot videos quickly and practically at not cost. With the Flip Camera and YouTube anyone can shoot a video and put it online within minutes. In an effort to save money many companies are attempting to make their own videos. However, making your own video can be dangerous. [...]
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