Technology has allowed us to shoot videos quickly and practically at not cost. With the Flip Camera and YouTube anyone can shoot a video and put it online within minutes. In an effort to save money many companies are attempting to make their own videos. However, making your own video can be dangerous.
One of the dangers of a DIY video is that it may have little or no production value. The problem with creating a video with little or no production value is that it can cheapen your brand. Branding should be consistent throughout every aspect of your business. If you produce a quality product or service, your video should reflect that. You don’t need to break the bank to create a high production value video but you need to first consider your audience and then have a plan with a storyboard, good writing, and talented actors. Additionally, you also need to consider the location, lighting, and of course camera angles.
Another problem of DIY video is that when not done correctly it can be a financial drain on the company’s resources including both-time and money. A shoot without a proper plan and experienced talent can turn into a nightmare. A poorly managed shoot can turn a two-day project into a few weeks. Not to mention you may end up with a final product that you do not want anyone to see. This could end up costing you tens of thousands of dollars in lost wages with nothing to show for it.
There are many benefits to working with a video production company. One of the benefits includes their ability to tell a captivating story that will capture your audience’s attention and drive the message home. In addition to the creative process, production companies also have a strong understanding of the technical aspects of a video shoot which will maintain and deliverthe professional quality of your video that originated with the creative process. Video production companies are experts at adding value to your business through video services. A good video production company will be able to produce a video that is consistent with your company’s brand and most importantly will drive results.